From Sync To Booking & Management, Here’s How Farrah Fawx Uses DISCO To Interface With Her Professional Music Network
Farrah Fawx is a Virginia-born, Los Angeles-based artist and songwriter. Her genre-surfing sound embraces maximalism, traveling between pop, hip-hop, and R&B, with a bit of glam and funk thrown in. As a collaborator, Farrah has written with or been featured alongside fellow artists like Rochelle Jordan, Aluna, Duckwrth, and Miraa May.
“From a young age, I was always encouraged to follow my creativity. For me, it's always been music,” Farrah tells DISCO about her earliest musical memories. “I feel like I finally found a place where I am my most authentic as a creator.”
Farrah cites DISCO as helping her stay super-organized, which she admits was an issue prior to joining the platform. “Before DISCO, I wasn't that organized. I tried my best, but it just requires so many different components and platforms. I would upload my music to one site, but then I could hit a track to see if somebody listened or shared, or what they gravitated more towards. If I decided to replace it with an updated file, it required a new link. People really couldn't keep up with the rate that I was changing and updating records. So before DISCO, it was very hard. It took a lot of steps to be as organized as I am now.”
Below, Farrah opens up about how DISCO helps her to be more methodical with organization, how DISCO enhances the way she presents her work digitally, and how she uses DISCO to interface with her wider professional network, including sync, booking, and management.
Update Tracks/Playlists As Often As You Need — The Link Always Stays The Same
As a musician who regularly collaborates with other artists, Farrah says she appreciates DISCO’s streamlined process for sending files back and forth.
“I just got back from a show in San Francisco, and I was performing new music that was still getting mastered. I wanted to make sure I was sending the DJ I was working with the updated versions in real time, and I just gave her one link, and then I'd say, ‘Hey, the new version is in there — as opposed to us having an email thread of 20 back and forths. I love the fact that I can just swap out a file without needing to send somebody else a new asset or link.”
“I love the fact that I can see stats in real time”
When Farrah sends files and/or playlists back and forth with DISCO, the platform’s reporting and analytics allow her to see which tracks her collaborators are feeling more than others. “DISCO is saving me those steps of having to guess what the recipient is gravitating towards or what's resonating,” she says. “I love the fact that I can see stats in real time to know who's clicked, who's played it, who's downloaded it.”
"First impressions are important, even if it’s digital. That's why I love DISCO Pages"
Farrah uses DISCO Pages to store all of her assets, from videos to tracks to press photos. The fully-customizable page acts as a one-stop shop for any interested party to get the rundown on who Farrah is as an artist.
“First impressions are incredibly important, even if it is digital,” Farrah says. “That's why I love DISCO Pages. It allows me to create the presentation for how somebody experiences my music, my videos, my live sets, or my press photos. I mostly use it as an electronic press kit that I send to my booking agents, or I send to my sync agent so that when they're sharing my music, people get to experience the world that I'm creating.”
Farrah continues: “Nobody leaves with questions. They know where to find you. They know what shows you've done. I've uploaded footage of my performance at Coachella, from my performance in Los Angeles, Miami Music Week — it all lives there.”
How DISCO helps artists finalize the recording process
As an artist who frequently records and drops new projects, Farrah says DISCO’s playlisting feature has helped her figure out the rundown of tracks on her new EP as well as visualize what the finished product will look like. “I definitely use DISCO to help sort out the sequencing,” she says. “I wanted to know how this song goes into that song, and I wanted to be able to see the cover art with the record. It was my last stop before finalizing and turning in the project.”
“I'm always finding new DISCO tools that work for me”
Farrah emphasizes how convenient it is to use one platform to interface with everyone in her professional network. “I feel like I'm always finding new DISCO tools that tend to work for me,” she says. “And I'm using it with different teams, like my sync team, my booking agent, and then my internal management team.”
She adds: "If I'm sharing tracks with people for other projects, I use DISCO for that as well. It's definitely changed how I operate with everybody, and it’s given me a solid, linear system.”
